The Authentic Italian Table


On June 23, the Italian Chamber of Commerce in Korea (ITCCK) successfully carried out an Authentic Italian Table event named La Vera Pizza Napoletana by Gino Sorbillo at Pizzeria VOLARE in Seoul!

The event is part of the "True Italian Taste" project promoted by the Italian Ministry of Foreign Affairs and International Cooperation in collaboration with Assocamerestero (Association of Italian Chambers of Commerce abroad) and ITCCK. This event is aimed to demonstrate how to make authentic Neapolitan pizza while strengthening, promoting and protecting the position of high-quality Italian products in the Korean market.

Gino Sorbillo, one of the most renowned pizzaiolo (pizza master), introduced and showed the conventional recipe to make traditional Neapolitan pizza via Zoom. And at the same time, Volare's pizzaiolo did a live demonstration on the spot.

The event included not only professionals already working in pizzeria or Italian restaurant but also food influencers and students from the hospitality and catering industry. They also had an informative Q&A session interacting directly with pizzaiolo Gino Sorbillo in real time.

Participants learned the importance of using authentic Italian ingredients such as extra virgin olive oil, San Marzano tomato, basil and Fior di Latte(cheese) when it comes to traditional Italian cuisine.

Everyone at the event had a good time tasting authentic Neapolitan pizza with the most popular Italian beer “Peroni”, which perfectly matches together. In addition, they tasted and learned how to make the most common Italian aperitif, “Aperol Spritz”!

At the end, each participant received a kit full of ingredients to make their own Italian pizza at home.

We would like to thank all our sponsors, Latteria Sorrentina, Chef’s Food, Peroni and Aperol, for the support of organizing this brilliant event!

The Authentic Italian Table


The event is organized in the frame of the "Authentic Italian Table", a project founded and promoted by the Italian Ministry of Foreign Affairs in cooperation with Assocamerestero (the Association of the Italian Chambers of Commerce abroad), and part of the program, "True Italian Taste".

The project aims at protecting and promoting authentic Italian products through promotional actions raising awareness of the genuine Italian food and wine products among Korean consumers.

This year, the event will be held LIVE online for few selected (influencer, blogger, etc) guests on September 26th at 11:30 am through a platform Zoom. The chef PAOLO DE MARIA with the support of TV star ALBERTO MONDI will perform a cooking class with an authentic Italian recipe using mainly PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) certified Italian ingredients. And a nutrition professor from APICIUS KOREA International School of Hospitality also will explain the importance of these certified products. The invited guests will receive those ingredients (approx. 2 servings) in advance of the event so that they can cook the dish that the chef shows simultaneously at their place.

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