the extraordinary italian taste

In the context of the “The Extraordinary Italian Taste” program, the “True Italian Taste” project aims to achieve some goals in South Korea to ensure that the Italian Agri-food traditional and the gastronomy of our country can effectively become synonymous with quality and taste. There is a great presence of “self-styled” Italian restaurants in Korea but not many of them can actually be awarded with the mark of authenticity, both from the point of view of the use of selected raw materials and from the capacity to make them become “Italian cuisine”.

The targets that the Italian Chamber of Commerce aims to achieve through the development of this project are:

EDUCATION

Proceed to a campaign of information towards the Korean consumers on the advantages deriving from the consumption of the authentically Italian products, also proposing to educate their taste and their uses to appreciate them.

SUPPORT FOR ITALIAN COMPANIES

Facilitate Italian companies of certificated, typical and niche products to approach the Korean market with their products or, in the case of their presence in the country, to help them consolidate and diversify their product offering. According to the recent trends, a special attention will also be paid to the beverage sector and to the premium productions

NUTRITION OF WELL-BEING

Enhancing the proposals of Italian products and the diet based on well-being. Koreans are having a growing interest about well-being way of life, and this can be an important opportunity for Italian companies to which the Korean consumers are paying more attention.

INNOVATION SUPPORT

Support innovative Italian companies in their proposal of new forms of supply and distribution through the web

  • EDUCATIONAL TOUR

    Educational Tour

    Enhance Italian lifestyle into
    Korean culture
    Available starting from September 2019
  • MASTERCLASS

    Masterclass

    Events to enhance and promote high-quality
    Italian products
    Available starting from October 2019
  • BUSINESS INCOMING

    Business Incoming

    Business meetings B2B between Italian Agri-food
    companies and Korean buyers
    Available starting from December 2019
  • EVENTS

    Eventi

    Enjoy Italy at Seoul
    Food Innovation in Singapore
    Available starting from June 2019