Date 2020-07-11

On July 11th, Italian Chamber of Commerce in Korea (ITCCK), in collaboration with the Ministry of Foreign Affairs and International Cooperation and the Association of Italian Chamber of Commerce Abroad (ASSOCAMERESTERO), successfully hosted the second edition of the “True Italian Taste Project – Masterclass” at Conrad Hotel in Seoul. This event aims at promoting authentic Italian F&B products outside of Italy. 
The event was organized by ITCCK in collaboration with Chef Fabrizio Ferrari, Professor at Woosong University’s Department of International Culinary Arts and already owner of a Michelin 1-star restaurant “Il Porticciolo” in Italy, as well as the 1st Italian Wine Master Sommelier Chiara Jung-A Sung. The participants ranged from buyers, restaurant owners to food content studio, influencer and bloggers involved in the F&B industry in Korea.
The guests not only had the chance to taste Chef Ferrari’s unique dishes, made with authentic high-quality Italian ingredients such as Culatello di Zibello DOP, Taleggio DOP cheese, Mozzarella di Bufala and San Marzano tomatoes DOP, but they also enjoyed a fine selection of DOCG wine as Franciacorta, Barbera D’Asti and Moscato D’Asti introduced by the Master Sommelier Chiara Jung-A Sung. 
Thanks to Chef Ferrari and Master Sommelier Sung’s detailed explanations, the Masterclass was also provided a chance to explore the differences among Italian products with a particular attention to PDO (Protected Denomination of Origin) and IGP (Protected Geographic Indication) labels, in the attempt to inform the audience to their correct understanding and to invite to a higher degree of awareness while purchasing Italian products in South Korea.

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