
The second meeting of the ITCCK Luxury Committee took place on Thursday, July 31st at the Yulchon Office in Seoul, bringing together professionals and executives from the Italian luxury sector in Korea for a morning of dialogue, insights, and networking.
The session opened with welcoming remarks from Mr. Jacopo Giuman, Secretary General of ITCCK, who underlined the Committee’s growing role in fostering strategic collaboration. He also introduced the upcoming ITCCK Gala Dinner 2025, highlighting exclusive sponsorship opportunities for brands aiming to align with Italian luxury values and gain premium visibility in Korea.
Mr. Alberto Lussana, who always supports Italian excellence, then presented tools and initiatives designed to support Committee members’ visibility and business development within the local market.
The meeting featured a compelling presentation by Ms. Mimi Choi, Director of Digital Marketing, Strategy & Research at Asiance, ITCCK member, who shared key findings from the recent Luxury Consumer Research, based on a survey of 1,000 Korean consumers. The data revealed in-depth insights into consumer behavior, digital preferences, and brand perceptions in Korea’s luxury landscape.
A legal segment by Yulchon LLC, our esteemed Member, that offered an overview of their services and the relevant updates in tax legislation and audit trends affecting international and luxury businesses in Korea.
The event concluded with an open discussion, allowing participants to share ideas, challenges, and perspectives within the luxury community.
We extend our heartfelt thanks to Yulchon LLC not only for hosting the session in their beautiful office, but also for their insightful legal presentation tailored to the luxury industry; to Asiance for their valuable, data-driven contribution on Korean consumer trends; and to d’Alba for their generous gift sets and dining voucher for their restaurant, Truffle di Alba.
Stay tuned for the next initiatives of the ITCCK Luxury Committee!