We Are Hiring: Country Marketing Manager Tenacta Asia Ltd.

Location:

Seoul  143 Magokjungang-ro, 07797, Gangseo-gu

Busan  66 Centum jungang-ro, 48059, Haeundae-gu

Employment Type: Full-time

Deadline: Apply by March 9th

[About Tenacta Asia Ltd.]

Tenacta Group is an Italian industrial setup whose mission is to develop technological and design-driven innovations that enhance people’s quality of life.

The Group operates through category-leading brands, including Imetec for Home & Wellness and Bellissima for Beauty.

Today, Tenacta Group is present in more than 35 countries and, in 2025, continued its international expansion with the establishment of Tenacta Asia Limited, a subsidiary dedicated to the Bellissima brand.

Bellissima offers a complete range of hair styling tools designed to enhance every woman’s beauty, providing effective solutions that combine hair health with professional styling performance.

[Role Summary]

The Country Marketing Manager is responsible for defining and executing the local marketing strategy in line with the global brand vision and business objectives.

The role combines strategic marketing, trade marketing, go-to-market execution, communication, and data-driven performance management, working closely with the Country Manager, Sales teams, and Marketing HQ.

This position requires a strong hands-on approach and direct ownership of sell-out performance, brand visibility, and local market execution, ensuring global consistency while adapting to the specific dynamics of the Korean market.

[Role Objective]

l   Drive business start-up and growth in the Korean market, maximizing sell-out, brand awareness, and profitability.

l   Translate global strategy into effective local execution, maintaining brand coherence while leveraging local opportunities.

l   Lead go-to-market activities, including product launches, trade marketing initiatives, and communication plans.

l   Act as the key liaison between HQ and the local market, providing insights, data, and strategic recommendations.

[Key Responsibilities]

           Marketing Strategy & Planning

l   Define and execute the local marketing plan aligned with global objectives.

l   Collaborate with the Country Manager on country budget definition (revenue, margins, marketing and trade investments).

l   Monitor execution and KPIs, optimizing plans based on performance.

          Sales & Trade Marketing Execution

l   Support the local sales strategy across all channels (physical retail, e-commerce, marketplaces).

l   Identify growth opportunities and adapt trade marketing initiatives to market trends.

l   Plan and locally execute go-to-market strategies for new product launches.

l   Implement pricing strategies and help prevent channel price conflicts.

l   Develop promotional plans by channel in collaboration with Sales teams.

l   Manage the product portfolio by channel and key accounts, ensuring coherent ranges and activities.

          Communication, PR & Digital

l   Balance global brand consistency with local market needs.

l   Define and execute the local communication plan in alignment with HQ.

l   Manage external agencies (PR, digital, social media).

l   Oversee social media planning and content to ensure consistent messaging.

l   Analyze campaign performance and optimize budget allocation.

          In-Store Activities, Training & Trade Materials

l   Select and adapt HQ communication assets or request new materials when needed.

l   Ensure an excellent in-store customer experience, supporting sell-out.

l   Coordinate in-store activities, events, promoters, and product training.

l   Manage category management activities at trade level.

l   Define and track KPIs for in-store initiatives.

l   Manage marketplace and trade website content in line with brand guidelines.

          Data Analysis & Performance Optimization

l   Analyze distribution, assortments, store grids, sell-out, and stock levels.

l   Propose corrective actions in collaboration with channel managers.

l   Use external and internal data to support sales and marketing decisions.

l   Monitor competitors, market trends, and positioning.

l   Track marketing expenses and sales profitability.

          Collaboration with Marketing HQ

l   Support HQ in planning and executing product launches and marketing initiatives.

l   Act as a bridge between HQ and the local market, providing insights and feedback.

l   Contribute to business cases for new projects (volumes, pricing, promotion, costs).

l   Support competitor benchmarking and strategic recommendations.

[Requirements & Experience]

          Key Skills & Competencies

l   Background in strategic and operational marketing.

l   Experience in trade marketing, retail execution, and go-to-market.

l   Data-driven mindset with strong analytical skills.

l   Proven ability to manage external agencies.

l   Experience working in international organizations.

l   Hands-on, results-oriented, and highly autonomous.

          Professional Experience

l   7-10 years of experience in marketing roles at country or regional level.

l   Background in consumer goods, preferably:

l   Beauty & Personal Care

l   Fashion, lifestyle, premium consumer brands

l   FMCG with strong brand and market focus

l   Proven experience with:

l   Omnichannel environments

l   Product launches

l   Competitive and fast-moving markets

l   Experience in the Korean market (or broader Asian markets) is strongly preferred.

          Languages

l   Fluent Korean (native or equivalent).

l   Fluent English for daily interaction with HQ.

[How to Apply]

Please send your CV in English at info.asia@tenactagroup.com