ITCCK

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Ospitalita' Italiana

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Besides the regular activities and services, our Chamber carries out a series of Special Projects, in order to support its members and promote the Italian culture and lifestyle in the Republic of Korea. These projects are often organized in cooperation with the ITCCK members, as well as Italian and Korea institutions and organizations.

The "Marchio Ospitalità Italiana" is an initiative which aims to certificate the best Italian restaurants all over the world. The project has been conceived by Unioncamere in collaboration with - Federazione Italiana Pubblici Esercizi - and with the support of IS.NA.R.T. - Istituto Nazionale Ricerche Turistiche.

Due to an historical Italian tendency to take special care about human relationships and quality of life, the dining culture has become the symbol of hospitality and the food has been raised at the same cultural level of art and music. For these reasons the Italian cuisine must be defended and protected against alteration and falsification in order to preserve its history, culture, quality and authenticity.

OBJECTIVES OF THE OSPITALITA’ ITALIANA PROJECT

1

Develop and promote the traditions of the Italian agricultural and food products and value the Italian gastronomic culture.
2

Value the image of the Italian Restaurants abroad that guarantee the respect to standard quality of the Italian hospitality
3

Create new opportunities and promotion.