TRUE ITALIAN TASTE
True Italian Taste
HOME TRUE ITALIAN TASTE True Italian Taste
The True Italian Taste project is promoted and financed by the Ministry of Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad, to enhance and safeguard the authentic Italian food products.
True Italian Taste is part of the program
“The Extraordinary Italian Taste”
In the context of the “The Extraordinary Italian Taste” program, the “True Italian Taste” project aims to achieve some goals in South Korea to ensure that
the Italian Agri-food traditional and the gastronomy of our country can effectively become synonymous with quality and taste.
the Italian Agri-food traditional and the gastronomy of our country can effectively become synonymous with quality and taste.
There is a great presence of “self-styled” Italian restaurants in Korea but not many of them can actually be awarded with the mark of authenticity,
both from the point of view of the use of selected raw materials and from the capacity to make them become “Italian cuisine”.
both from the point of view of the use of selected raw materials and from the capacity to make them become “Italian cuisine”.
THE TARGETS THAT THE ITALIAN CHAMBER OF COMMERCE AIMS TO ACHIEVE THROUGH THE DEVELOPMENT OF THIS PROJECT ARE
-
EDUCATION
Proceed to a campaign of information towards the Korean consumers on the advantages deriving from the consumption of the authentically Italian products, also proposing to educate their taste and their uses to appreciate them. -
SUPPORT FOR ITALIAN COMPANIES
Facilitate Italian companies of certificated, typical and niche products to approach the Korean market with their products or, in the case of their presence in the country, to help them consolidate and diversify their product offering. According to the recent trends, a special attention will also be paid to the beverage sector and to the premium productions. -
NUTRITION OF WELL-BEING
Enhancing the proposals of Italian products and the diet based on well-being.
Koreans are having a growing interest about well-being way of life, and this can be an important opportunity for Italian companies to which the Korean consumers are paying more attention. -
INNOVATION SUPPORT
Support innovative Italian companies in their proposal of new forms of supply and distribution through the web.
