Seoul Friendship Festival 2026 – Opportunity for Italian Companies
We are pleased to share an opportunity for our members to participate in the Seoul Friendship Festival, which will take place on 9–10 May 2026 at Dongdaemun Design Plaza (DDP).
Organized by the Seoul Metropolitan Government, the festival is one of Seoul’s largest multicultural events, attracting around 50,000 visitors each year. Since 1996, it has celebrated international cooperation and cultural exchange by bringing together over 50 embassies, cultural institutes, and foreign communities.
The Embassy of Italy in Seoul is currently seeking sponsors and partners interested in showcasing and promoting Italian products during the event.
Eligible participants include:Target sectors: Participation opportunities: Product supply: provision of Italian products or materials to be displayed or distributed by Embassy staff. Direct presence: companies may participate with their own stand to sell or distribute products directly to the public.
Participants will benefit from visibility at the Italian stand, promotion of their brand identity, and potential sales revenues.
Interested companies are invited to submit proposals or enquiries by email to ambseoul.culturale@esteri.it, including a company profile, the products or services to be promoted, proposed activities, logistical needs, and digital materials or links. | 
