On July 11th, Italian Chamber of Commerce in Korea (ITCCK), in collaboration with the Ministry of Foreign Affairs and International Cooperation and the Association of
Italian Chamber of Commerce Abroad (ASSOCAMERESTERO), successfully hosted the second edition of the “True Italian Taste Project – Masterclass” at
Conrad Hotel in Seoul. This event aims at promoting authentic Italian F&B products outside of Italy.
The event was organized by ITCCK in collaboration with Chef Fabrizio Ferrari, Professor at Woosong University’s Department of International Culinary Arts and
already owner of a Michelin 1-star restaurant “Il Porticciolo” in Italy, as well as the 1st Italian Wine Master Sommelier Chiara Jung-A Sung. The participants ranged from
buyers, restaurant owners to food content studio, influencer and bloggers involved in the F&B industry in Korea.
Thanks to Chef Ferrari and Master Sommelier Sung’s detailed explanations, the Masterclass was also provided a chance to explore the differences among
Italian products with a particular attention to PDO (Protected Denomination of Origin) and IGP (Protected Geographic Indication) labels, in the attempt to inform the
audience to their correct understanding and to invite to a higher degree of awareness while purchasing Italian products in South Korea.